We haven't seen the new Studio Display or its two possible stands in person yet, so we're not sure if the actual $400 stand option is physically the very same as the $999 one for Apple's Pro Display XDR. But that will just encourage that kind of extortion. So, sure, you can fork over that extra $400 to get a stand that, well, stands a little taller on demand. Height adjustment (all 105mm of it) is presumably a massive premium feature in the minds of Apple's product-planning cognoscenti. Imagine the gall, the sheer arrogance of expecting height adjustment thrown in for free! The very thought of it! That's right the base Studio Display won't have a stand that adjusts for height-only the ability to tilt through the industry-standard range of -5 degrees to +25 degrees. Progress! But tack another $400 onto that, and you can change out that basic stand for a more featured one that supports.drum roll, please.height adjustment. Shell out for the Studio Display at its $1,599 base price, and for the money, you get either a VESA mount (you supply the arm or other mounting scheme), or a basic desktop stand that tilts. The situation, this time, isn't quite as outrageous as last time. The Apple Studio Display in profile: Standard stand (left), and $400-extra stand (right) The industry had a field day with one aspect of it-its $999 'optional' stand-and we had some fun with it, to be sure. (Cue 'Uh-ohs!' in the background.)Īpple watchers surely remember, and most surely lust after, this monitor's big sibling, the $4,999 Apple Pro Display XDR. But note: We said the monitor starts at $1,599. The Studio Display starts at $1,599, and you can read more about that launch, including the full range of what was announced, at the link here. The key specs on this new midprice 27-inch panel include a peak rated brightness of 600 nits, an anti-glare coating (with the option for an extra-effective one!), a very high-res camera, and six spatial-audio speakers scattered around the housing.

It also pulled back the veil on its new Studio Display, a 5K Retina-panel monitor for content production and productivity.

How to Set Up Two-Factor Authenticationĭuring Apple's March launch event and keynote, the company announced a host of products and core technologies, including a new Apple M1 Ultra chip, and the Mac Studio compact desktop for content creation pros.

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